YEAR:

2026

Marketing strategy reserch, visual development and 3D software

Cover
Cover

Kosas.

Adverstisment

Kosas Make up
about.

Kosas is a cosmetic brand that is all about experimenting and showing yourself while taking care of your skin. "The secret formula is YOU", is the name of this campaign that aims to communicate the value and beauty of growing through the spontaneous. This project is underdevelopment, and you can read more about its process below. 

Kosas is a cosmetic brand that is all about experimenting and showing yourself while taking care of your skin. "The secret formula is YOU", is the name of this campaign that aims to communicate the value and beauty of growing through the spontaneous. This project is underdevelopment, and you can read more about its process below. 

Style Frames

Style Frames

Style Frames

I developed the style frames in Illustrator and then brought them into Photoshop for color correction. Once I was happy with how everything looked and felt more like a whimsical journey, I started thinking about how to create the transitions I had in mind. I realized that to really show that sense of traveling, I needed dynamic camera movement. That’s when I decided the best way to approach it was by turning the style frames into a 3D animation. The next step was to figure out how to match or even better the looks I had produced in 2D Into 3D.

Style Frames

I developed the style frames in Illustrator and then brought them into Photoshop for color correction. Once I was happy with how everything looked and felt more like a whimsical journey, I started thinking about how to create the transitions I had in mind. I realized that to really show that sense of traveling, I needed dynamic camera movement. That’s when I decided the best way to approach it was by turning the style frames into a 3D animation. The next step was to figure out how to match or even better the looks I had produced in 2D Into 3D.

After figuring out the style and new animation direction, I realized my compositions were too centered and didn’t really make sense anymore. I adjusted that in the new storyboard and spent more time looking at references that would translate better into 3D. In the following image you can see some of the references I used for the look development of this project.

Storyboard

Storyboard


Storyboard

After figuring out the style and new animation direction, I realized my compositions were too centered and didn’t really make sense anymore. I adjusted that in the new storyboard and spent more time looking at references that would translate better into 3D. In the following image you can see some of the references I used for the look development of this project.